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In plain words

"And sometimes He shows that He has made all these beings and this world, like a master and his garden. That He is the doer and that all these beings and this world are His: this is called knowledge. And 'I am the doer', 'I the guru', 'I the father': this is what is called ignorance. And 'all this house and family, wealth and people are mine': this is what is called ignorance."