Verse 56

भवानयमयं चाहंत्वंशब्दैरेवमादिभिः ।स्वयमेवात्मनात्मानं लीलार्थं स्तौषि वक्षि च

In plain words

By such words as 'your honour', 'this one', 'and this', 'I', 'you', you yourself, by your own Self, praise your own Self and speak of it -- for the sake of play.