In plain words
What a lovely name Śrī Kṛṣṇa, the Avatāra in form, has! How holy an inner meaning it holds! Take note. Kṛṣi, ākarṣaṇa. The Ānanda that the three times cannot touch: that word holds these three meanings. To plough the field of the heart, sow the seeds of Prema and raise a harvest of Ānanda: that is the work of the Kṛṣṇa Avatāra; the One who draws all, from children to cowherds, steals their cittas, brings their minds to dissolution and protects them: that is another meaning. The very embodiment of Sat-Cit-Ānanda, Kṛṣṇa gave Ānanda with His words, His songs, His play and the sweetness of His flute; on happy ground and on the burning ground alike, the song of Ānanda alone was His habit! On the most terrible battlefield of the Bhārata war, Kṛṣṇa sang the Gītā beautifully, calmly, gently. Even on the battlefield He was the very embodiment of Ānanda. He drew the gopīs and the cowherds alike, made Prema grow in their hearts, and made them see the embodiment of Sat-Cit-Ānanda face to face. He clung to their hearts like a painted picture and made them mad. Kṛṣṇa's smiles drew the people and filled them with supreme Ānanda. The thirst for sense objects in them perished, and the thirst for Kṛṣṇa in them grew intense. The gopīs who sold milk and curds forgot to call out the names of the goods they traded in; uttering only the Names of God, “Govindā, Dāmodarā, Mādhavā,” they were blessed.