In plain words
‘He has made off with our all. Is He behind your bushes, by any chance? Tell us!’ So the Gopīs went on asking. That too is simply a mark of Prema. On one side, taking Kaṃsa away is itself a mark of Prema. To suffer, unable to bear separation, is the very mark of Prema. All of it is wholly bound up with Prema. This Prema has no cause at all. Prema alone is the cause of Prema. Through this Prema alone we must attain God. However many sādhanas we do, they give only a passing satisfaction; they do not bring lasting Ānanda. Through this kind of principle of Prema alone we must attain God, the Embodiment of Prema. Where is this Prema? It is right within us. All that is within us is Prema alone. We pour that Prema out along many paths. We experience this Prema through desires of many kinds. The paths differ, but Prema is one and the same. People make many sweets. Mysore pāk, gulāb jāmun, pālkova, barfī: all these sweets they make. The sugar in all of them is one and the same. That very Prema, which is divinity, lies hidden in all. Not a single heart without this Prema is to be seen in the world. We must make manifest the principle of Prema that is in all. Kṛṣṇa incarnated to teach this path. He said this very thing.
Kṛṣṇāvatāra: Its Chief Purpose
Whenever there is a decline of Dharma, O Bhārata, and a rise of adharma, then I bring Myself forth.
Because this adharma has grown, and because people without Prema have become so many, this whole world is shaking in many ways. ‘I am coming to plant Prema, to make Prema grow, to make Prema shine forth, and to let Prema be experienced,’ said Kṛṣṇa. God has no other work. Making the Prema in man grow. Giving them a taste of the sweetness of Prema. Making him intoxicated with that sweetness of Prema.