In plain words
Embodiments of Prema! The celebration of Ladies' Day on 19 November was not decided on for some amusement. We must proclaim to the world the principle of mothers' love. We must shape children into ideal people. For that purpose we celebrate Ladies' Day on this 19th. Many celebrate this festival on the 19th of every month. Swami decided on this with firm resolve. However many births, however many thousands of years, this will not change.