In plain words
Sweeter than sugar, more delicious than the essence of curds, far more delicious than the richest honey; as the mouth speaks it again and again it grows sweeter still, it seems ambrosia itself; and so, every day, keep well in your mind the Name of Kṛṣṇa.
Embodiments of Prema! From ancient times the Kṛṣṇa principle has drawn everyone, from the child to the cowherd. From the time He was born, Kṛṣṇa went on giving joy and delight to all by His play and His songs, and making everyone lose themselves in Him. Once Balarāma and Kṛṣṇa, together with the cowherd boys, took the cows to the bank of the Yamunā to graze. There the cowherd boys, playing and singing with Kṛṣṇa and immersed in joy, completely forgot about the cows. After a while, as they were resting after eating their cold rice, fierce hot winds began to blow from all four directions. Wherever one looked, flames! Raging tongues of fire, too fierce even to open one's eyes and look! The heat grew fiercer from moment to moment. The cows began to run off in every direction. The cowherd boys, unable to keep them in check: “Kṛṣṇa! No one but You can put out these flames. You alone must save us from this calamity,” they prayed. Kṛṣṇa burst out laughing: “Cowherd boys! All this time you have played and sung with Me, and have you not recognised My divinity even this much? Again and again I have killed the demons Kaṃsa sent and kept you safe, have I not! Why should you worry now over where your cows have gone and how they are?