In plain words
Good times, positions, a good life: men keep craving; they do not crave good sense, Jñāna and good conduct. What else can I make known beyond this?
Embodiments of Prema! In this world, from the simple man to the paramahaṃsa, from the man too poor to eat to the multimillionaire, every person uses the word 'I' when he introduces himself. If cattle, birds and beasts could speak, they too would utter the word 'I'. The principle of 'I' is explained in the Upaniṣads. It is central to spiritual culture. “Ahaṃ brahmāsmi” is a saying of the Upaniṣads. Here the word Brahman comes only after 'Aham' (I) has come. The Avatāras such as Rāma and Kṛṣṇa were given those names, but those names do not show their true nature. Their true and eternal name is 'Aham' (I). This itself is God's very first name. All the other names are only names that devotees have given, each for their own satisfaction, for joy, and for the natural business of the world. The root cause of such delusion is the mind alone.
A tree trunk can be straightened so that no bend is left; a stone can be dressed straight; but can they straighten the mind so that no bend is left? This word tells things as they are.