In plain words
The poet, to those who name their children: If you give a human creature born of the human race the name of one of the human race, there is nothing in it for the life to come. If you call them Mādhava [consort of Śrī], who owns heaven [Paramapadam]! Gōvinda!, the mother of a child called by the name of Nārāyaṇa, who has me for his own, will never enter hell.