। ॥ ३४४ ॥
In plain words
By the sheer force of the veil, the projecting power binds a person to this deluding sense of 'I' - and then goes on scattering that person's attention with all its own restless, clouding qualities.
Close to the Sanskrit
Having yoked [the person] to the deluding notion of 'I' by the force of the veiling [power], the projecting power distracts the person with its own qualities.