In plain words
It is not enough merely to celebrate Rāma's birthday as a festival; you must paint the story of Rāma in your heart. You must fill your practice with Rāma's ideals. Rāma is the keeper of the word of truth, wholly given to Dharma.
Where Kāma is, Rāma will not be
Before going to the forest, Rāma gave away all his wealth to the poor. Sītā too gave her jewels and ornaments to the poor, put on garments of bark and set out for the forest with Rāma. In this way, when Sītā sacrificed all her wealth, she was able to win Rāma. But after going to the forest, Sītā, who had never once wanted gold, longed for the golden deer. The moment desire for the golden deer arose in her, she was parted from Rāma. Its inner meaning is this: by desires alone man becomes bound; he moves away from God. So if you would attain God, you must give up desires. With this very truth in view the Veda declared, “Nakarmaṇā naprajayā dhanena tyāgenaike amṛtatva mānaśuḥ.” What you must learn above all from the Rāmāyaṇa is steadfast delight in sacrifice. Only when you grasp such sacred subtleties of Dharma in the Rāmāyaṇa and put them into practice will your life be fulfilled.