In plain words
What is wanted is money, money. Many sell the lands they have and go off to settle in the towns. Today Bhāratīya culture survives, more or less, only in the villages. The great souls who nourish that culture are found one in a hundred, one in a crore. In each place they have gone on keeping up a tradition of its own. You know Kūcipūḍi. The people of Kūcipūḍi follow its tradition even now. However much wealth they have, however many comforts and joys, they do not give up their tradition. That is the mark of humanness. From ancient times Bhārata has been nourished by the spiritual principle. From that day to this it has gone on proclaiming the Hindu tradition, ‘Lokāssamastā sukhino bhavantu.’ In such a state, humanness is going down altogether through foreign culture and traditions. Why should you not guard your own tradition? Why should you not nourish your own culture? The people of Bhārata today are in a state where they do not know what culture means.
One who cannot proclaim Bhāratīya culture is no better than a living corpse!
Who is a man of Bhārata? Not only one who was born in Bhārata. ‘Satyaṃ vada, dharmaṃ cara’: whoever follows these two, all of them are people of Bhārata! You think you are a man of Bhārata because you were born in Bhārata and grew up in Bhārata; no, no.
‘This is my motherland, this my dear mother tongue, this my faith’: so, beating his breast, unable to declare, does one such creature live on this earth!
One who cannot proclaim this Bhāratīya culture is no better than a living corpse! How deep, how sweet, how profound, how precious is Bhāratīya culture! Today we have thrown so great a Bhāratīya culture to the winds.