In plain words
Prema matters to every living being. In those days the Gopīs prayed to Kṛṣṇa to light the flame of Prema:
In the deserts without Prema, that the shoots of Prema may grow, in the rapture of Prema, that the nectar of Prema may rain down as rain, that rivers of Prema may flow, play the song of the flute, O Kṛṣṇa, play the song.
They asked Him to play the sweet flute of Prema, to pour down the rain called Prema on the land of our hearts that is without Prema, to sow the seeds called Prema and ripen the fruits of Prema, to recognise this Prema. Today the seeds of Prema must be sown in every man's heart too. Prema itself is the highest goal. Hatred must not pravēśiru into it in the least. We must give no room to attachment and hatred. It is only because man lives in Ajñāna that attachment and hatred keep rising in us. Man's good and bad, man's helping and harming, man's friends and enemies, are the karmas man does. The good karmas one has done follow one like a friend and help one in every way. It is the bad deeds we have done that keep troubling us. What gives us joy and what gives us sorrow are the karmas we do, and nothing else. So we must do good deeds. We must cultivate a heart of Prema. Only then can we come to know a life full of Prema. Prēpayē is the very form of the Paramātma. Prema does not look for a fruit. Prema does not fear others. We must cultivate Prema for the sake of Prema. This itself is the measure of Prema. So, if the flame of Prema is to burn in us, we must keep the heart as the lamp, the mind vattigāmu, Bhakti as the oil, and light the flame called Vairāgya. Natural flames drive away only outer darkness. But this flame of Prema, this unbroken flame, this flame of non-duality, makes the inward Ānanda and radiance grow.
Among the names of God that are His eightfold form: